Aircel holds 20MHz of spectrum in the 4G LTE 2300 MHz band across eight circles - Andhra Pradesh, Tamil Nadu, West Bengal, Bihar, Odisha, Assam and North East and Jammu and Kashmir. We can expect the operator to roll out the LTE services in other circles very soon.
Mr. Anupam Vasudev, Chief Marketing Officer, Aircel says: “Our existing technological leadership position further lends to providing a promising and reliable 4G LTE service to our customers. The wireless broadband services offered will help customers transform their workplaces and homes into ‘smarter’ entities. The parameters that will differentiate Aircel’s 4G LTE services include customized offerings with a quick turnaround time for deployment of services to Enterprise and Home customer, beating existing industry standards; high speed and low latency, which are critical to any enterprise service experience, will be Aircel’s key focus deliverable building on Reliable MPLS (Multiple Protocol Label Switching) core network. It is with this targeted approach, Aircel is confident of leading the 4G LTE market in India.”
“Aircel has always been at the forefront of data revolution by offering innovative products and services in this space. It is only when a company having strong vision and strategy to predict customer needs and demands coupled with the ability to tackle evolution of technology, can it dream to take on a leadership position” he adds.
Aircel's entry into 4G segment certainly good news for customers looking for the latest gen broadband services. So far, Airtel has launched 4G services in a few circles, while a pan-India availability is still awaited. Aircel's entry will finally bring some competition in the segment, perhaps encourage other players to launch their services. From customers' point of view, competition gives possibility of lower tariffs and even more affordable devices.
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